Ocean Conservancy

COURSE

Corporate Design

Year

2023

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Type of work

Brand Guidelines

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Tool

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

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For the Ocean Conservancy Branding project, the goal was to redesign and simplify the visual identity of this non-profit organization, including the trademark, wordmark, and supporting materials. The new design uses a limited color palette and minimalist approach to better align with Ocean Conservancy’s mission to protect ocean ecosystems and combat pollution. Deliverables were created for advertising, digital use, and events, all crafted to effectively communicate the organization’s message to a broad audience.