Works

Rotten-Tail Buildings

This is a story of broken promises. I visited three locations in China to investigate the phenomenon of unfinished buildings, known as "rotten-tail buildings." These structures highlight issues of financial mismanagement, over-reliance on debt, and flawed government policies, leaving homebuyers burdened with loans for properties that remain incomplete. Through a video blending visuals, personal stories, and data, I examine the deep financial and emotional toll on homebuyers and the broader risks of over-reliance on real estate as a cornerstone of economic development. The project critiques speculative real estate practices and calls for reforms to protect homebuyers while holding banks and developers accountable. By raising awareness of the dangers associated with China's presale property models, this work advocates for sustainable urban planning, reinforced regulations, and stronger legal protections that prioritize people over profit, shedding light on a critical yet often overlooked social issue.

Squish

This app concept expands on the research project From Street to Table, which explores the environmental and ethical implications of consuming roadkill as a sustainable alternative to traditional meat sources. Designed as a combination of travel and social media, the app allows users to post images of roadkill, estimate freshness through timestamps, share descriptions, comment, and view locations. It also provides cooking methods, recipes, and event information to promote community engagement. By addressing habitat fragmentation and the environmental impact of meat consumption, the app aims to reduce waste and support ecological balance. This project demonstrates innovative problem-solving and a commitment to sustainability in design.

From Street To Table

This project explores the impact of human activities on wildlife through the lens of roadkill incidents. It examines how vehicle collisions, oceanic ship strikes, and bird-plane collisions disrupt ecosystems, fragment habitats, and threaten species. The project advocates for sustainable practices such as wildlife crossings and the ethical consumption of roadkill as an alternative to traditional meat sources. Designed to provoke thought and raise awareness, this work combines research, visual storytelling, and design elements to highlight the complex relationship between humans and the natural world.

Faster Food

In response to the growing demand for convenient yet healthy meal options, an iPhone and Apple Watch application was developed to help busy urban dwellers navigate the challenge of home cooking. The app addresses the problem of time constraints and the preference for fast food by offering a curated selection of simple, quick, and nutritious recipes. Designed to fit seamlessly into the fast-paced lifestyles of users, it provides easy access to healthy meal ideas that can be prepared in minimal time, promoting better health and well-being. Through its intuitive interface, the app not only makes cooking at home more accessible but also helps users track food items in storage, monitor expiration dates, and streamline grocery shopping for the entire family.

Ocean Conservancy

For the Ocean Conservancy Branding project, the goal was to redesign and simplify the visual identity of this non-profit organization, including the trademark, wordmark, and supporting materials. The new design uses a limited color palette and minimalist approach to better align with Ocean Conservancy’s mission to protect ocean ecosystems and combat pollution. Deliverables were created for advertising, digital use, and events, all crafted to effectively communicate the organization’s message to a broad audience.

Risotto Vineto

This menu design project includes a main menu, a summer tasting menu, a drinks menu, and a dessert menu. The main menu highlights Italian classics, emphasizing risottos and fresh pasta, while the summer tasting menu offers a multi-course experience with seasonal ingredients. The drinks menu features Italian wines, cocktails, aperitifs, and beers to complement each course, while the dessert menu showcases Italian-inspired sweets. The design incorporates clean typography and elegant layout choices, creating a refined and inviting experience across all menus.

Blackwater Distilling

Blackwater was founded by a family passionate about nature and ocean conservation. Facing challenges like plastic pollution, acidification, and overfishing, Blackwater now stands for protecting our oceans. The packaging design draws inspiration from sedimentary rocks, symbolizing support and unity. Like sedimentary layers that form over time, Blackwater aims to build a lasting impact for ocean health.

Fahrenheit 451

For the Fahrenheit 451 redesign, essential layout principles were explored to create a design that reflects the novel’s intense themes and enhances reader engagement.

Guajillo Salsa

This spicy salsa packaging uses a bold black and red color scheme to convey intense flavor with a modern nod to Mexican tradition. Care was taken to understand the rules for the Nutrition Facts layout, providing clarity and compliance while preserving the bold aesthetic.

Master's Tote Bags

The Master's Tote Bags project, inspired by American painter and illustrator Aaron Douglas, uses layered forms like beam light and bold silhouettes to blend type, image, and data. The design reflects Douglas’s rhythmic style, creating a functional and expressive piece.

Built Boost

The redesigned Built energy drink packaging uses a bold black background with vibrant colors for each flavor, creating a sleek and modern look. This design effectively manages a large amount of information—such as flavor, nutrition, and brand details—by keeping the layout clear and organized. The high-contrast style not only catches attention but also helps active consumers quickly identify key product details.