Ocean Conservancy

For the Ocean Conservancy Branding project, the goal was to redesign and simplify the visual identity of this non-profit organization, including the trademark, wordmark, and supporting materials. The new design uses a limited color palette and minimalist approach to better align with Ocean Conservancy’s mission to protect ocean ecosystems and combat pollution. Deliverables were created for advertising, digital use, and events, all crafted to effectively communicate the organization’s message to a broad audience.

Time’s Up

Time’s Up is a non-profit organization that raised money to support victims of sexual harassment. For its annual report, I designed a bold and visually striking piece that amplifies its mission of advocating for workplace equity and justice. Using a dominant red color palette, bold typography, and high-contrast layouts, the design ensures key statistics and messages demand attention.



The cover features a David Hockney-inspired photo collage technique, distorting the proportions of a woman’s facial features to create an unsettling effect. This visual imbalance reflects the discomfort and systemic inequalities women face in professional spaces, reinforcing the report’s urgent call for change. Inside, highlighted text, sharp contrasts, and dynamic layouts enhance readability while evoking emotion. By transforming a corporate document into a visually compelling narrative, TIME’S UP engages readers and strengthens the urgency of its mission.

Rotten-Tail Buildings

This is a story of broken promises. I visited three locations in China to investigate the phenomenon of unfinished buildings, known as "rotten-tail buildings." These structures highlight issues of financial mismanagement, over-reliance on debt, and flawed government policies, leaving homebuyers burdened with loans for properties that remain incomplete. Through a video blending visuals, personal stories, and data, I examine the deep financial and emotional toll on homebuyers and the broader risks of over-reliance on real estate as a cornerstone of economic development. The project critiques speculative real estate practices and calls for reforms to protect homebuyers while holding banks and developers accountable. By raising awareness of the dangers associated with China's presale property models, this work advocates for sustainable urban planning, reinforced regulations, and stronger legal protections that prioritize people over profit, shedding light on a critical yet often overlooked social issue.

June Bug Massage

The logo for June Bug Massage brings together meaningful elements to represent healing and care. It features the shape of a June bug, symbolizing resilience and transformation, along with vein-like lines that reflect the body's energy flow. Leaves are included to highlight nature and renewal. The design creates a warm and inviting identity that reflects the practice’s mission of supporting cancer patients and caregivers through massage therapy.

From Street To Table

This project explores the impact of human activities on wildlife through the lens of roadkill incidents. It examines how vehicle collisions, oceanic ship strikes, and bird-plane collisions disrupt ecosystems, fragment habitats, and threaten species. The project advocates for sustainable practices such as wildlife crossings and the ethical consumption of roadkill as an alternative to traditional meat sources. Designed to provoke thought and raise awareness, this work combines research, visual storytelling, and design elements to highlight the complex relationship between humans and the natural world.

Squish

This app concept expands on the research project From Street to Table, which explores the environmental and ethical implications of consuming roadkill as a sustainable alternative to traditional meat sources. Designed as a combination of travel and social media, the app allows users to post images of roadkill, estimate freshness through timestamps, share descriptions, comment, and view locations. It also provides cooking methods, recipes, and event information to promote community engagement. By addressing habitat fragmentation and the environmental impact of meat consumption, the app aims to reduce waste and support ecological balance. This project demonstrates innovative problem-solving and a commitment to sustainability in design.

Oceanic Magazine

Oceanic is a magazine focused on adventure, conservation, and exploration, created for Typography II. From the cover and masthead to the inside pages, the design establishes a cohesive visual identity that enhances readability and storytelling. The publication features three in-depth articles and five departments, including an editor’s letter and an infographic. Using articles from outside sources, the layout emphasizes strong typography, dynamic compositions, and a well-structured design system for an engaging reading experience.

Faster Food

In response to the growing demand for convenient yet healthy meal options, an iPhone and Apple Watch application was developed to help busy urban dwellers navigate the challenge of home cooking. The app addresses the problem of time constraints and the preference for fast food by offering a curated selection of simple, quick, and nutritious recipes. Designed to fit seamlessly into the fast-paced lifestyles of users, it provides easy access to healthy meal ideas that can be prepared in minimal time, promoting better health and well-being. Through its intuitive interface, the app not only makes cooking at home more accessible but also helps users track food items in storage, monitor expiration dates, and streamline grocery shopping for the entire family.

Risotto Vineto

This menu design project includes a main menu, a summer tasting menu (seasonal), a drinks menu, and a dessert menu. The main menu offers Italian classics, focusing on risottos and fresh pasta, while the summer tasting menu provides a multi-course selection crafted from peak seasonal ingredients. The drinks menu complements the experience with Italian wines, cocktails, aperitifs, and beers, while the dessert menu highlights seasonal sweets.

The design incorporates clean typography and elegant layout choices, creating a refined and inviting menu experience.

茶語

This packaging design features a set of three square tea boxes: Pure, White Tea, and Dianhong. Created as a meaningful souvenir for travelers staying at a homestay in Yunnan, the design reflects the region’s serene charm and rich tea heritage. The boxes are designed as a cohesive set, with each flavor highlighted through subtle visual cues. The overall aesthetic blends modern simplicity with traditional Yunnan-inspired elements, offering guests a memorable and beautifully crafted keepsake from their journey.

Blackwater Distilling

Blackwater was founded by a family passionate about nature and ocean conservation. Facing challenges like plastic pollution, acidification, and overfishing, Blackwater now stands for protecting our oceans. The packaging design draws inspiration from sedimentary rocks, symbolizing support and unity. Like sedimentary layers that form over time, Blackwater aims to build a lasting impact for ocean health.

Brook Vale

This course project focused on creating a refreshed identity for Brook Vale Vineyard, a Virginia-based winery targeting young adults. The goal was to build a brand that feels modern, fun, and easy to spot in the affordable wine market.



The symbol letter B (Brook) from the logo includes an embedded exclamation mark to express energy and excitement. Both wine labels, a red Malbec and a white Chardonnay, follow the same concept by using the exclamation mark as their shape, tying the visual identity.

Design Renovations

I redesigned the Built Energy Drink packaging and the CVPA Dean's Suite Open House poster, improving their visual appeal while maintaining original specifications. For Built, I used a bold black background with vibrant color palettes for each flavor and updated typography to reflect energy and modernity. The poster redesign focused on enhancing readability, introducing a refreshed color scheme, and adding engaging graphics to better represent the event. These projects showcase my ability to elevate designs within set constraints.

Guajillo Salsa

This spicy salsa packaging uses a bold black and red color scheme to convey intense flavor with a modern nod to Mexican tradition. Care was taken to understand the rules for the Nutrition Facts layout, providing clarity and compliance while preserving the bold aesthetic.

Fahrenheit 451

For the Fahrenheit 451 redesign, essential layout principles were explored to create a design that reflects the novel’s intense themes and enhances reader engagement.

Master Tote Bags

The Master Tote Bags project, inspired by American painter and illustrator Aaron Douglas, uses layered forms like beam light and bold silhouettes to blend type, image, and data. The design reflects Douglas’s rhythmic style, creating a functional and expressive piece.